Business Model Canvas for audiovisual companies: a tool to develop or pivot

30/06/26

Our cluster and mediarte  are once again joining forces to help you develop your skills! This half-day participative workshop focuses on a visual tool for analyzing every aspect of your business model: the Business Model Canvas.

About

Whether you work in film or TV production, corporate or web-based audiovisual content, podcasting, video games, or immersive media, this tool can help you clarify or rethink how your business operates, as well as its needs and priorities!

Do you need to better differentiate your business from others? Have industry dynamics shifted to the point where you need to rethink your project, your partners, and your funding sources? Do you want to explore new forms of distribution, collaboration, or communication? Is your goal to make your company more resilient by rethinking your business model and organizational structure?

In this context, the Business Model Canvas (BMC) can help you quickly visualize the essential dimensions of your company, identify areas for growth, and envision the adjustments or innovations needed to strengthen its sustainability and impact.

What is the BMC?

It is a visual tool designed by Alex Osterwalder that is accessible to everyone, free, and easy to understand. It is useful for both small organizations and large companies, as well as for beginners and experienced professionals alike. On a large poster—the canvas—the nine key elements of any business model are laid out, with the “value proposition” at its center.

  1. Customer segments
  2. Customer relationships
  3. Distribution channels
  4. Value proposition
  5. Strategic partners
  6. Key activities
  7. Key resources
  8. Revenue streams
  9. Cost structure

“What would I do if…?”

The possibilities with the BMC are endless: critically evaluating your existing project, envisioning future scenarios, adapting to external or internal changes within the company, developing simple ideas or strategic decisions with low financial impact…

Join us to discover how this visual tool will help you think about your business model in a structured way. Do you have a specific goal in mind when exploring this tool? What problem will it help you solve? Developing a new service or format? Redesigning your organization? Rethinking your funding models?

Program

  • 9.00 – 9.15 Welcome
  • 9.15 – 10.00 Introduction to the Business Model Canvas
  • 10.00 – 10.30 Case studies: anonymized examples of practical applications by Brussels-based audiovisual companies, presented by the cluster team
  • 10.45 – 12.00 Group work with companies participating in the workshop
  • 12.00 – 13.00 Discussion and feedback

Practical info

Workshop conducted in French

To get the most out of our workshop, please come prepared!

  • When? Tuesday 30 June 30 2026, from 9.00 to 13.00
  • Where? hub.brussels – Chaussée de Charleroisesteenweg 110, 1060 Brussels (Saint-Gilles)
  • Language: French
  • Fee: €30 (tax included)

Free for:

  • Members of the play.brussels cluster
  • Employees working for a company covered by Joint Committee 303.01: paid for by Joint Committee 303.01 via mediarte for member companies
    !!! Member companies of the cluster covered by this Joint Committee must submit their application to mediarte.

This event is subject to a sufficient number of registrations. In the event of insufficient participation, the play.brussels cluster and mediarte reserve the right to cancel or postpone the session, with prior notice to registered participants.

Organised by mediarte and the play.brussels cluster.

Useful resources

I take part in the workshop