PlanTV+M on tour #2
The rise of the creator economy is reshaping traditional production dynamics. Creators are developing their own formats and audiences, while agencies are structuring these ecosystems and producers are reevaluating their roles and areas of influence.
UPTV+M, mediarte, play.brussels and Wallimage continue their series of masterclasses to gain a deeper understanding of the evolving landscape of audiovisual and digital media. This session explores the relationships between agencies, creators, and producers through a rapidly evolving ecosystem of opportunities.
Jérôme Buono, Head of Creator Management, and Lisa Van Steene, Head of Influence at BeInfluence, will discuss current trends in creator marketing and the role of agencies in these new models. Their presentation will be illustrated with real-world examples of collaborations between creators, agencies, and producers.
The session will continue with a discussion among industry professionals to explore how these stakeholders complement one another, emerging collaboration models, and opportunities for growth.
The discussion will be moderated by Xavier Degraux, consultant in digital marketing and lecturer at Université de Liège.
Designed for professionals in the audiovisual and digital production sectors, this masterclass aims to provide practical insights and actionable strategies for integrating the creator economy into development strategies.